3CMA Award-Winning Strategic Marketing Plan | Judge Comments
"Here was a plan that truly achieved the results through broad community engagement and legacy building. A great approach to a project that touched many lives-past, present and future. The judges were impressed with the outcome, and it shows a community that is compassionate and fully engaged in maintaining Denton’s life quality. Outstanding."
.png)
Community Build Playground
Award-winning strategic marketing plan; raised $500,000+ donations and recruited 3,000+ volunteers.
Community Build Scope of Work
- Inbound Strategic Marketing Plan
- Influence Marketing Campaign
- Sponsorship and Volunteer Collaboration
- Website Design and Content Management
- Video and Visual Storytelling
- Playground Sign Graphic Design
- Print, Digital, and Social Media Advertising
Award-Winning Print Brochure Design
Print Collateral
- Award-winning brochure design
- Presentation materials and school fliers
- Downtown merchant window decals
- Display banners and playground signs
- Newsprint, magazine articles
- In-kind advertising and collaborations
Digital Marketing, Outreach & Design
- Email and social media marketing
- Video content development
- Influence marketing
- Custom website design
- Content management
I developed the "Building a Legacy" concept for storytelling and testimonies, and production was outsourced to an in-house video team.
Award-Winning "Building a Legacy" Video Testimonial Campaign
Video Experience Gallery
Eureka 2 Project - Design Reveal
Eureka 2 Project - Design Reveal
Eureka 2 Project - Young People's Dreams
Eureka 2 Project - A Place for Everyone
When a Playground Builds Community
As this project took off, construction became riddled with bad weather and, in the end, made heroes out of city staff and volunteers. Their perseverance was captured in every aspect of the plan and drew additional media attention through photo and video documentation shared on the website and social media.
The stories and momentum behind this campaign lent themselves to numerous unscheduled opportunities for volunteers to be in the spotlight. One such spotlight was Boy Scout Zach Holt, whose project was to build and donate 50 saw horses.
He was captured saying, "When the community can come together and help build this park, the parks' gonna help build the community." With that said, the very nature of this plan was to show how many lives we touch, making it a larger-than-life experience.
_edited.png)